There comes a time when that perfect lipstick you've been wearing for years loses its allure. It's not that it's not a great colour, it's not that the lipstick has changed, it's you. As you get older, your skin tone alters and it’s time to look at some new shades.

Choose your lipstick by looking at the colour of your lips, find a colour similar to your natural lip tone, then take it up a notch.

• For pale lips: beige, white corals, pale pinks
• For medium lips: browns, rose
• For dark lips: raisin, chocolate or dark purples

If you feel a little unsure making this dramatic change yourself, many beauty salons hold a wide range of makeup in stock and offer a colour matching service to help you choose the best colours for your skin, not just lipstick but foundation and eye shadow too.